Furniture is the hardest common thing to sell second-hand, and not because of demand. A buyer cannot sit on a sofa through a screen, cannot tell teak from teak-finish, and cannot know whether it fits through their door. Almost every unsold furniture listing failed on one of those three before the price was ever the problem.
Measure before you photograph
Width, depth, height, in centimetres, for every piece. For anything with a frame, measure the widest fixed point rather than the seat — that is the number that decides whether it goes up a stairwell. For a bed, give the mattress size it takes as well as the outer frame, because those are different numbers and a buyer is shopping for the first one.
Put the measurements in the description as digits, not as "large" or "six-seater". A seater count is a seating claim; a centimetre is a fact.
Photograph the wear, not around it
Shoot in daylight, from standing height, with the piece pulled away from the wall so its outline is readable. Then take a close photograph of every defect you know about — the scuffed leg, the sun-faded arm, the ring on the table top. This feels like it costs you the sale. It does the opposite: the buyers who walk away over a photographed scratch were going to walk away when they saw it in person, and they would have taken your afternoon with them.
Photograph the underside of anything wooden. Joinery, screws and the state of the frame tell a buyer more about the next ten years than the upholstery does.
Say what it is made of, or say you do not know
Solid wood, engineered board, veneer, particle board — these are four different products at four different prices, and "wooden" covers all of them. If you know, say which. If you do not, write that you do not, and photograph the underside so somebody who can tell, can tell. Guessing upward is the single fastest way to lose a buyer on their doorstep inspection.
Price against what a buyer is actually choosing between
Not what you paid, and not the current retail price of the same model. A second-hand buyer is choosing between your piece and the other second-hand pieces listed near them this week. Search your own category before you price, look at what is listed and what has gone, and set your number against those.
Furniture also carries a cost the buyer pays and you do not: getting it home. A sofa priced fairly but needing a tempo and two people is competing with a slightly worse sofa two streets away. Either price for that or offer to help with it, and say which in the listing.
Settle collection in the listing, not in the chat
Write who carries it down the stairs, whether the price includes delivery, and what the access is like at your end — lift or no lift, which floor, whether a tempo can park. Half of all furniture deals that collapse, collapse at that conversation, and it is a conversation you can have once, in writing, before anybody travels.
Where this site fits
Listing on caio.ltd is free and there is no commission on what you sell. Your phone number is not shown on the listing page: it is released only when you and the buyer have both marked the deal confirmed, so the first stranger to message you does not get your number. Photographs you upload are re-encoded in your browser and stripped of their location data before they leave your device, which matters more for furniture than for most things, because furniture photographs are taken at home.
Post it in For Sale › Furniture, or start from a new listing.